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Lead EnrichmentGive every account the full picture before outreach.

Codexa lead enrichment agents fill in the people, roles and company details behind every matched account. Reps and agents start outreach with the context they need, and your CRM stays complete.

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The problem

Half a record is not enough to start a conversation.

Most CRM records stop at a company name and a website. Reps lose hours hunting for the right person, a working email and the context that makes a first message land, and whatever they find goes stale fast.

Account recordName and website only
CompanyNorthwind
Websitenorthwind.io
IndustryMissing
HeadcountMissing
Tech stackMissing
Decision makerMissing
Work emailMissing
Direct phoneMissing

Illustrative record and sample data.

How it works

From a company name to a complete record.

Each account is tied to the right company, so new details land on one clean record instead of a pile of duplicates.

Agents identify the buying committee for what you sell: the decision makers, champions and day-to-day users, by role.

Work emails, phone numbers, company details and tech stack are added wherever the record has gaps.

Complete records flow to your CRM and on to scoring, so every next step starts with the full picture.

Inside an enriched record

Every record arrives ready to use.

Select a point on the record to see what each part gives your team.

Enriched recordSample data
Northwindnorthwind.io · 9 of 9 fields
CompleteUpdated today
Buying committee
Priya ShahCOO · email and phoneDecision maker
Tom LaurentCRO · email and phoneChampion
Alex KimHead of SDR · emailUser
Company context
B2B SaaS340 staffTorontoRuns HubSpotHiring SDRs
Where it goes next
Synced to your CRMEvery field with the date it was foundSynced
Sent to Lead ScoringFit can be measured on a full recordNext
What gets added

Lead enrichment that keeps records complete.

Every account that fits your ICP gets the people and details outreach depends on.

Buying committee mapping

Find the decision makers, champions and users at each account, organized by role.

Contact details

Add work emails and direct phone numbers for the people your team needs to reach.

Company profiles

Fill in industry, headcount, location and growth stage on every account.

Tech stack detail

See which tools an account already runs, so outreach can speak to their setup.

CRM write-back

Send enriched fields to your CRM without a manual import.

Ongoing refresh

Records are revisited as people change roles and companies grow, so details stay current.

Why it matters

Start every conversation with the full picture.

01

Reach the right person first

Outreach goes to the people who own the decision, not a shared inbox or a contact who left last year.

02

Messages that sound informed

Role and company context lets agents and reps personalize from the very first touch.

03

A CRM you can trust

Complete, current records make routing, scoring and reporting more accurate for everyone.

FAQ

Lead enrichment questions, answered.

Lead enrichment adds the missing details to an account or contact record: the right people to reach, their roles and contact details, and company facts like industry and size. Codexa does this automatically for every account that fits your ICP.

  • Adds missing details
  • People, roles and contacts
  • Automatic for ICP accounts

Codexa adds the buying committee for each account by role, work contact details where they are available, and company details such as industry, headcount, location and tech stack.

  • Buying committee by role
  • Work contact details
  • Industry, headcount and tech stack

Enriched fields are written back to your CRM, so reps and managers see the same complete record in the place they already work.

  • Written back to your CRM
  • One complete record
  • Same view for reps and managers

Lead Discovery finds the accounts, enrichment completes them and Lead Scoring ranks them, so outreach starts with the right people and the right context.

  • Discovery finds
  • Enrichment completes
  • Scoring ranks
Where it fits

Enrichment turns a match into a record your team can use.

Lead Enrichment sits between discovery and scoring. It takes every account that fits and adds the people and context outreach depends on.

1You are here

Discover & Prioritize

Agents find and rank the accounts worth your time.

2Pillar

Engage & Qualify

Agents start conversations and qualify interest.

3Pillar

Report & Secure

Managers see performance, data stays in your systems.

A lead's path:DiscoveryEnrichmentScoringOutreach
Ready when you are

Put the Autonomous GTM Platform to work.

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